roperty development can seem like a daunting task, but even tho the process requires work and planning, it is all relatively simple.
The end result is going to be the same for everyone, a new estate fully sold, but the path in which to take will vary depending on where you are in the process and how you plan to get to the stage of getting lots ready for sale.
Branding for property is fundamentally the same as any form of branding, and yet, it's totally unlike anything else.
For most products, services or businesses a brand comes along either after it's market and customer have been defined or it happens alongside of it. In these situations, the connection with the market happens in a form of a feedback loop, where the customers' experience with the brand informs them of the brand's position in the market.
But with property and land sales, the positioning in the market happens long before a purchaser ever get to experience what they have purchased.
